Rather than relying on traditional beauty testimonials, I wanted to tap into the humor and candidness of street interviews à la “Billy on the Street” to create off-the-cuff interviews that felt lively and unscripted. I thought this was a strong concept for Fit Me Loose Setting Powder because my goal was to highlight the product’s everyday versatility by placing it in an authentic context where “real” people could respond honestly and playfully. The look and feel leaned into energetic pacing, handheld movement, and vibrant street environments to reinforce the idea that this powder fits effortlessly into real routines. Close-up texture shots captured the soft, blurring finish, while Marie’s partly improvised banter brought relatability and levity. The result was a campaign that felt fresh, modern, and accessible and lived across TV, social, and print.