Radiant Creamy Foundation marked a pivotal moment for NARS. The cult-favorite Radiant Creamy Concealer was transformed into a full complexion franchise. The challenge was to honor the product beloved by makeup artists and beauty aficionados, while introducing a new product that felt elevated and essential. I drew inspiration from the concealer with its cult favorite status and translated that into the visual language of the campaign. Luminous light and heroic angles captured the product’s finish and status, while a refined, tonal color palette echoed the sophistication of the brand. The result was a cohesive campaign that connected concealer and foundation as part of the same radiant ritual. It reinforced NARS’ position as both an artistry leader and a complexion authority. The campaign rolled out across digital, social, and in-store.