The Highlighting/Bronzing Collection was for a summer capsule collection that was all about capturing the essence of natural radiance. The art direction centered on light play, cast shadows, and bold textures. The lighting was key: diffused, directional and warm. Shadows of palm fronds were used prominently to help tell a summertime story, while adding to the visual impact. The photo shoot focused on close-up artistry and sensorial textures, capturing the interplay of product and light. The assets translated seamlessly across digital, social, and in-store. The final campaign brought bronzing and highlighting back to their essence: natural, radiant, and modern.