Bold yet universally flattering, the Rebellious Rose Collection was born from a single iconic shade and expanded into a full color story that celebrated strength and femininity. As Art Director, I developed a creative direction that merged softness with edge, which is the Rebellious Rose spirit. By balancing rich rose tones with sculptural compositions I created impactful visuals that performed well across social and retail. The photo and video shoots were styled to evoke empowered elegance, with close-up textures that let each formula shine. Expanding a cult-favorite shade into a full-on movement that was equal parts romantic and rebellious.